Course Overview
Information technology is transforming firms, markets, products, and processes with remarkable speed. Recent developments in AI have the potential to further accelerate the transformation. This presents managers with new challenges and valuable opportunities. This course dives into the strategic use of information technology within a business context, focusing on how it can enable competitive advantage, enhance business processes, and drive innovation.
The course introduces a number of useful frameworks for analyzing the use of information technology and AI in organizations and includes some exposure to database and data visualization tools. The strategic and economic impacts of information technology are emphasized. The course is designed with line and senior managers in mind, as opposed to the managers of the IS function.
Key Takeaways
- Understand how information systems drive business transformation
- Learn to use IT strategically for competitive advantage
- Apply frameworks for evaluating technology in organizations
- Gain exposure to data tools and digital capabilities
- Develop a managerial perspective on technology and business value