Biography
Professor Tianli Xia is an assistant professor of marketing. He obtained his Ph.D. in Economics from the University of Wisconsin-Madison. His research focuses on the empirical application of structural models to address managerial and policy questions. Tianli's work has examined various markets, including pharmaceuticals, transportation, electric vehicles, and digital platforms.
Research Interests
Quantitative Marketing, Empirical Industrial Organization, Healthcare Marketing, Digital Platform
Teaching Interests
Statistics and econometrics, managerial economics, structural modeling