An integral part of any organization’s success.

Marketing is a strong career option for students with a desire to drive brand, service, and product growth. Many diverse career paths aggregate into the marketing umbrella, with opportunities in strategic planning, product positioning, and brand management often utilizing MBA talent.

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Brand & Product Management

Lead brand and product strategy by collaborating with cross-functional teams to position offerings, manage lifecycles, and influence customer and business outcomes.

Opportunities: Roles in consumer packaged goods, pharmaceuticals, and technology companies, with potential exposure to global markets.

Career Preparation: Explore the Marketing concentrations to develop the analytical, creative, and strategic skills needed to succeed in brand and product leadership roles.

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Insights & Analytics

Analyze consumer and market data to generate actionable insights that inform product development, pricing strategy, branding, and go-to-market decisions across organizations.

Opportunities: Roles across market research firms, consumer goods companies, agencies, and media organizations focused on data-driven strategy.

Career Preparation: Explore the Marketing concentration to build qualitative and quantitative skills through coursework in research, analytics, consumer behavior, and pricing.

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Pricing

Develop data-driven pricing strategies across products and services by analyzing markets, customer behavior, and competition to guide pricing, promotions, and revenue growth.

Opportunities: Pricing roles span marketing, finance, and dedicated pricing teams across B2B and B2C organizations, with additional opportunities in consulting and advisory firms. 

Career Preparation: Build strong analytical, modeling, and strategic skills through the Pricing specialization within the Marketing track. Simon’s leadership in pricing education prepares students to succeed in this highly specialized, high-demand field.

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Marketing Career Highlights

Creative strategy and data-driven decision-making make marketing a dynamic path for MBA graduates. The field offers competitive compensation and clear opportunities for advancement. Recent graduates report strong placement outcomes and high average salaries, securing roles in brand management, product marketing, digital strategy, and marketing analytics at global companies across industries.

This data is accurate as of September 20, 2025, and conforms to the Career Services & Employer Alliance standards for reporting Full-Time MBA employment statistics.

  • $180,000 high base salary plus signing bonus for graduates employed in the US (Average, 2022-2024)
  • 23.5% of job-seeking graduates received employment offers within 6 months of graduation (Average, 2022-2024)

Sample Hiring Companies
  • Kenvu
  • Avalara
  • FedEx
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Internships

Students preparing for careers in marketing are strongly encouraged to gain hands-on experience through an internship. MBAs benefit from not only real-world experience, but also expanded professional networks gained through internships.
 

Class of 2026 Internship Outcomes Overview

87% of seeking students secured an internship
 

Marketing Internship Employers by Function
  • Pfizer
  • Airbnb
  • Microsoft

Meet the minds behind the research.

Simon’s faculty are more than educators, they’re leaders in business research. Their work shapes policy, redefines industry practice, and appears in top journals and global media. Learn about their areas of expertise and see how their insights are powering the future of business.

Faculty & Research

 

Where do our Marketing graduates go?

Simon’s specialized approach to Career Services includes dedicated professionals covering major industries and job functions that target graduate students. The following companies have recruited Simon MBA talent for marketing positions:

Kenvu

Avalara

FedEx

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Marketing: Beyond the Classroom

Students pursuing careers in marketing will find a range of co-curricular opportunities at Simon that complement coursework and prepare them for brand, product, analytics, and pricing roles. These experiences help build analytical, creative, and strategic skills while fostering strong professional connections. Opportunities include:

  • Simon Marketing Association (SMA) speaker events and corporate visits
  • Case competitions and hands-on marketing challenges
  • Engagement with marketing analytics and research professionals
  • Participation in the Simon Pricing Club to strengthen pricing fundamentals
  • Networking within Simon’s close-knit marketing and pricing community

Student Experience

Get more information.

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