Lead, don't follow

A data-driven curriculum.

Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.

MSMA Career Data

MS in Marketing Analytics Employment Overview:

  • $76,896 Mean base salary plus signing bonus for graduates employed in the US (average, 2022–2024)
     
Many of our MS in Marketing Analytics graduates choose careers in:
  • Market Research
  • Sales Analytics
  • Pricing
     
Sample Hiring Companies:
  • Applied Materials, Inc.
  • Bank of Beijing
  • Christian Louboutin

Career Paths

Sarah Bartrum Testimonial

Admissions Tips, Insights & Events

Explore what it takes to become a successful Simon MS applicant. From tips on strengthening your application to insights into the admissions process and student experiences, these resources can help you put your best foot forward. Use the buttons below to learn more and stay informed.  

Next application deadline:

March 31

*By 11:59 p.m. ET

With rolling admissions, we review applications as soon as we receive them. Apply early to potentially receive your decision ahead of the round's deadline. We look forward to reviewing your candidacy!

Admission details: 

  • No GMAT/GRE score required
  • Merit-based scholarships available
  • Streamlined application requirements
  • Apply for free by March 31
  • Receive your decision by May 15*
students prep for presentation MSMA

The Integrated Student Experience

The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) connect you with top employers and offer co-curricular experiences, including student clubs and leadership development, to enrich your education.

Student Experience

Turn data into marketing strategy.

Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales.
 

Class Profile

 

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