Turn data into direction.
Career advancement is the goal of virtually every business school student. That’s why our MS in Marketing Analytics is focused on helping you succeed in the constantly evolving world of digital marketing by giving you the analytical skills to not only interpret consumer data, but to use it to drive effective growth strategies.
Marketing Strategy & Brand Management
Are you passionate about understanding customer needs and shaping how products are positioned in the market? A career in marketing strategy or brand management may be right for you. Graduates in this area pursue these roles:
Marketing Analytics & Consumer Insights
Do you love uncovering stories in the data? Marketing analytics roles give you the tools to help businesses make smart, data-backed decisions. Graduates may find themselves in roles such as:
Pricing, Sales, & Market Research
Are you interested in how data influences business growth, pricing, or customer behavior? This path could be a great fit. Roles in this space include:
MS in Marketing Analytics Career Highlights
Simon’s MSMA program equips students to turn data into marketing strategy. Through hands-on learning and a rigorous curriculum, graduates become trusted experts in consumer insights—ready to deliver results in today’s data-driven business world. Learn more about our approach to career support below.
Calculations for career-related figures adhere to the Career Services and Employer Alliance’s Standards for Reporting Specialty Master’s Employment Data. All data is accurate as of February 28, 2025.
- $75,826 Mean base salary plus signing bonus for graduates employed in the US (Average, 2025)
- 90% of job-seeking graduates received employment offers within 6 months of graduation (Average, 2025)
Sample Job Title
- Data Analyst
- Analyst Marketing Science
- Marketing and Sales Strategist
- Marketing Research Analyst
Where do our Marketing Analytics graduates go?
We connect graduates with top employers who understand the value of a world-class business education and offer comprehensive services to prepare you for career success. Here’s a sampling of companies that have recently hired Simon Marketing Analytics graduates:
AB inBev | Citi Bank | Ogilvy |
MSMA: Beyond the classroom.
Simon’s MS in Marketing Analytics students gain real-world experience through co-curricular opportunities that strengthen industry knowledge and professional skills. From marketing case competitions to hands-on projects and networking, these experiences help prepare you for a successful marketing career.
- Simon Data Analytics Club: Gain real-world analytics skills through training, tools, and industry engagement.
- Industry & Professional Clubs: MSBA students can engage in clubs that offer networking, mentorship, and career support.
- Simon Vision Consulting: Pairs you with local professionals to solve real business challenges in short-term projects.
- Master's Advisory Council: Take advantage of this opportunity to lead and represent the interests of your fellow MS students.
- Case Competitions: Team up to tackle real business challenges and compete against top business schools.