Marketing Strategy & Brand Management
Are you passionate about understanding customer needs and shaping how products are positioned in the market? A career in marketing strategy or brand management may be right for you. Graduates in this area pursue these roles:
- Brand insights associate
- Category manager
- Consumer experience analyst
- Marketing analyst
- Marketing strategist
- Product marketing analyst
Marketing Analytics & Consumer Insights
Do you love uncovering stories in the data? Marketing analytics roles give you the tools to help businesses make smart, data-backed decisions. Graduates may find themselves in roles such as:
- Marketing data analyst
- Customer insights analyst
- Consumer behavior analyst
- Digital marketing analyst
- Campaign performance analyst
- CRM analyst
Pricing, Sales, & Market Research
Are you interested in how data influences business growth, pricing, or customer behavior? This path could be a great fit. Roles in this space include:
- Pricing analyst
- Sales strategy analyst
- Market research associate
- Demand planner
- Business development analyst
- Revenue management analyst
MS in Marketing Analytics Career Highlights
Simon’s MSMA program equips students to turn data into marketing strategy. Through hands-on learning and a rigorous curriculum, graduates become trusted experts in consumer insights—ready to deliver results in today’s data-driven business world. Learn more about our approach to career support below.
Calculations for career-related figures adhere to the Career Services and Employer Alliance’s Standards for Reporting Specialty Master’s Employment Data. All data is accurate as of February 28, 2025.
$ 76,896Mean base salary | 89%of job-seeking graduates | Sample Job Titles:Data Analyst |
Where do our Marketing Analytics graduates go?
We connect graduates with top employers who understand the value of a world-class business education and offer comprehensive services to prepare you for career success. Here’s a sampling of companies that have recently hired Simon Marketing Analytics graduates:
AB inBev | Citi Bank | Ogilvy |
MSMA: Beyond the classroom.
Simon’s MS in Marketing Analytics students gain real-world experience through co-curricular opportunities that strengthen industry knowledge and professional skills. From marketing case competitions to hands-on projects and networking, these experiences help prepare you for a successful marketing career.
Student Experience