Career Paths
Learn, grow, and lead.
Career advancement is the goal of virtually every business school student. That’s why our MS in Marketing Analytics is focused on helping you succeed in the constantly evolving world of digital marketing by giving you the analytical skills to not only interpret consumer data, but to use it to drive effective growth strategies.
90.7% of job-seeking MS in Marketing Analytics graduates accepted employment within six months of graduation (average, 2021–2023).
View the MS Career Highlights Report
Calculations for career-related figures adhere to the MBA Career Services and Employer Alliance’s Standards for Reporting Specialty Master’s Employment Data. All data is accurate as of January 31, 2024.
Where do our Marketing Analytics graduates go?
We connect graduates with top employers who understand the value of a world-class business education and offer comprehensive services to prepare you for career success. Here’s a sampling of companies that have recently hired Simon Marketing Analytics graduates:
AB inBev
Beech-Nut Nutrition Corporation
Bosch
ByteDance Ltd.
China Merchants Bank
Deloitte
Haitong Securities
JD.COM
Midea Group
Nestlé
NetEase, Inc.
Nielsen
Ogilvy
Sony
WE Communications
The Wright Star LLC
Zeno Group, Inc
Beyond the classroom.Graduates have the well-rounded skill-set employers look for by preparing with experiences that expand beyond the classroom. |
|
Integrated Student Experience »Helps prepare you to succeed as a business professional by tailoring both your education and activities to help meet your career goals. |
Experiential Learning »Be ready for a constantly evolving business world by tackling problems for real companies with our hands-on learning opportunities. |
The Benet Career Management Center »Supports you throughout your job search by teaming up to offer a wide range of professional development services and programs that will help you gain the critical behavioral skills that employers want. |
Leadership and Student Clubs »Benefit from involvement in our many social and professional clubs that can help you develop leadership skills and expand your professional network. |
A wealth of opportunity.
Marketing knowledge and skills are a necessity in today’s increasingly competitive global business environment. Regardless of the industry, success depends on satisfying the customer better than the competition. The MS in Marketing Analytics at Simon Business School prepares you for these challenges, and to succeed in both market research and sales analytics capacities.
