AI in Business: Opportunities for Simon Grads

Artificial Intelligence is changing industries, transforming functions, and creating new career opportunities. And it’s here to stay. What will your future in the business world look like? Get a step ahead with an MS in Artificial Intelligence in Business from Simon Business School.

Sanket Gomase, assistant director of MS career advising, recently led a webinar discussing AI in business and opportunities for Simon grads. Check out the highlights and listen to the webinar below!

Changing Industries

Automating and Enhancing Decision-Making

AI is reshaping decision-making by enabling businesses and individuals to analyze massive amounts of data with speed and accuracy. Traditionally, business decision-making relied on historical data, intuition, and manual analysis, but now AI provides real-time insights by continuously processing both structured and unstructured data such as text, words, numbers, images, and videos. It's helping organizations make smarter decisions faster.

Personalizing Customer Experiences

AI is changing the way that businesses interact with customers by delivering highly personalized experiences. AI-powered recommendation engines can analyze user preferences, browsing behavior, and purchase history to suggest relevant content, products, and services. In turn, it's helping to increase customer engagement and satisfaction. 

Not a Passing Trend

AI is here and it's here to stay. It's going to become a fundamental force, shaping the future of industries worldwide. As the technology in artificial intelligence advances, it will continue to integrate deeper into our business operations, education, finance, and even our daily lives.

Transforming Functions (Example: Analytics)

Automating Repetitive Tasks

Analysts are shifting from time-consuming, manual data processing to strategic analysis and decision-making.

Changing Required Skill Sets

To stay competitive in evolving roles, analysts must move beyond traditional tools and develop skills in AI-driven automation, AI-driven predictive analytics, and strategic decision-making.

Lowering Barriers for Entry and Increasing Expectations

Analysts previously needed advanced programming skills to extract and analyze data. While in few roles they still need these skills, many organizations are shifting toward AI-powered, no-code or low-code platforms, which allows non-technical employees to generate reports, detect trends, and visualize data without any programming expertise. Analysts are now expected to validate AI-generated insights, refine models, and ensure that business decisions are backed by accurate data.

Increasing the Need for Collaboration

Analysts must now communicate AI-driven insights across business functions to ensure the information is used effectively and to prevent misalignment. For example, using AI-powered demand forecasting tools, marketing analysts can work with the supply chain team to align marketing promotions and inventory planning by predicting consumer demand spikes, optimizing inventory levels, and aligning supply chain logistics with the marketing campaign.

Creating New Career Opportunities

AI is creating new roles across industries: in analytics, strategy, marketing, consumer insights, and more. Those who understand artificial intelligence in business—both what it means and how to apply it—can effectively position themselves in the market and have a competitive advantage over other candidates who do not have the same skill set.

An MS in Artificial Intelligence in Business from Simon Business School will prepare you for the future of business and set you up to succeed in industries, functions, and roles that are rapidly evolving. Take the next step and apply today!

Listen to the full webinar here:

Sanket Gomase is the assistant director of MS career advising in Simon's Jay S. and Jeanne Benet Career Management Center. He coaches AI in Business and Marketing Analytics students along their career journeys, providing advice and insight on corporate cultures, career path options, hiring needs and practices, and more. Outside of the office, Sanket enjoys hiking, trekking, and traveling.