Professor Huaxia Rui

Huaxia Rui

Xerox Professor of
Information Systems and Technology
Area(s) of Expertise
Information Systems
Courses
Business Modeling
Research Topics and Methods in Information Systems
Theory/Prob & Stoc Proc II
Thry of Probability&Stochastic
Adv Topics in CIS and OM
Thry of Probability&Stochastic Proc I
Social Media and Text Analytics
Research Interests

Professor Rui’s research interests include social media, health IT, and optimal contract design.

Publications
Open Voice or Private Message? The Hidden Tug-of-War on Social Media Customer Service
2024
Production and Operations Management
Conversation Analytics: Can Machines Read Between the Lines in Real-Time Strategic Conversations?
2024
Information Systems Research
Text Performance on the Vine Stage? The Effect of Incentive on Product Review Text Quality
2023
Information Systems Research
Issue
2
Volume
34
The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter.
2023
MIS Quarterly
Issue
2
Volume
47
Racial Bias in Customer Service: Evidence from Twitter, with Priyanga Gunarathne and Abraham Seidmann
2022
Information Systems Research
Volume
33(1)
Probabilistic Selling in Vertically Differentiated Markets
2022
Production and Operations Management
 Does Active Service Intervention Drive More Complaints on Social Media? The Roles of Service Quality and Awareness
2021
Journal of Management Information Systems
Volume
38(3)
 Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry
2021
Information Systems Research
Issue
3
Volume
33
 Tweet to the Top? Social Media Personal Branding and Career Outcomes
2021
MIS Quarterly
Issue
2
Volume
45(2)
Is Best Answer Really The Best Answer? The Politeness Bias
2021
MIS Quarterly
Does Telemedicine Reduce Emergency Room Congestion? Evidence from New York State
2020
Information Systems Research
Issue
3
Volume
31
Optimal Auction Design for WiFi Capacity Procurement
2019
Information Systems Research
Issue
1
Volume
30
Social Media Strategies in Product Harm Crises
2018
Information Systems Research
Issue
2
Volume
29
Can We Trust Online Physician Ratings? Evidence from Cardiac Surgeons in Florida
2018
Management Science
Issue
6
Volume
64
Does Technology Substitute for Nurses? Staffing Decisions in Nursing Homes
2018
Management Science
Issue
4
Volume
64
Fast and Fair: Delivering Customer Service on Social Media
2018
LSE Business Review
When Social Media Delivers Customer Service: Differential Customer Treatment in Airline Industry
2018
MIS Quarterly
Issue
2
Volume
42
What Drives Successful Complaint Resolutions on Social Media?: Evidence from the Airline Industry,
Proceedings of the 50th Annual Hawaii International Conference on Systems Science,
Allocation and Pricing of Substitutable Goods: Theory and Algorithm
2017
Production and Operations Management
Issue
5
Volume
26
Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter
2017
Journal of Management Information Systems
Issue
2
Volume
34
Optimal Reinsurance with Multiple Tranches
2016
Journal of Mathematical Economics
Volume
65
Engaging Customers on Social Media: Empirical Evidences from Airline Industry
2015
Proceedings of the 48th Annual Hawaii International Conference on Systems Science,
Sourcing with Deferred Payment and Inspection under Supplier Adulteration Risk
2015
Production and Operations Management
Effects of Social Networks on Prediction Markets: Examination in a Controlled Experiment
2014
Journal of Management Information Systems
Issue
4
Volume
30
The Impact of Social Network Structures on Prediction Market Accuracy in the Presence of Insider Information
2014
Journal of Management Information Systems
Issue
1
Volume
31
Content Sharing in a Social Broadcasting Environment: Evidences from Twitter
2014
MIS Quarterly
Issue
1
Volume
38
Optimal Incentives and Securitization of Defaultable Assets
2013
Journal of Financial Economics
Issue
1
Volume
107
Social Network-Embedded Prediction Markets: The Effects of Information Acquisition and Communication on Predictions
2013
Decision Support Systems
Issue
4
Volume
55
Whose and What Chatter Matters? The Effect of Tweets on Movie Sales
2013
Decision Support Systems
Issue
4
Volume
55
Information or Attention? An Empirical Study of User Contribution on Twitter
2012
Information Systems and e-Business Management
Issue
3
Volume
10
Designing a Social-Broadcasting-Based Business Intelligence System
2011
ACM Transactions on Management Information Systems
Issue
4
Volume
2
CS 3-310 Carol Simon Hall
585.275.4278