Jinyang Zheng

Jinyang Zheng

Assistant Professor
Area(s) of Expertise
Information Systems
Biography

Jinyang Zheng is an Assistant Professor of Information Systems at the Simon Business School. His research explores how AI and IT artifacts can be used to moderate digital platforms and drive business transformation, using causal inference (Rubin and Pearl), structural modeling, and unstructured data analysis. His work has appeared in Management Science, Information Systems Research, and MIS Quarterly. He received the 2023 Gordon Davis Young Scholar Award from the INFORMS Information Systems Society. Previously, he was an Assistant Professor at Purdue University, where he received the Jay Ross Young Faculty Award. He holds a Ph.D. in Business Administration from the University of Washington Foster School of Business and a B.S. in Statistics from Fudan University. He has been recognized on the Simon School’s Teaching Honor Roll and as an Outstanding/Distinguished Teacher at Purdue.

Research Interests

AI for Business, Moderating Content Platforms, Managing Two-sided Platforms, and Digital Resilience

Teaching Interests

Social Media Analytics, Unstructured Data Analytics, Machine and Deep Learning for Business, and Databases

Publications
Does Help Help? An Empirical Analysis of Social Desirability Bias in Ratings
2023
Information Systems Research
Let Artificial Intelligence Be Your Shelf Watchdog: The Impact of Intelligent Image Processing-Powered Shelf Monitoring on Product Sales
2023
MIS Quarterly
Issue
47
Volume
3
Value of Information Sharing via Ride-hailing Apps: An Empirical Analysis
2022
Information Systems Research
Issue
34
Volume
3
Platform Refund Insurance or Being Cast Out: Quantifying the Signaling Effect of Refund Options in the Online Service Marketplace
2022
Information Systems Research
Issue
34
Volume
3
More than the Quantity: The Value of Editorial Reviews for a User-Generated Content Platform
2022
Management Science
Issue
68
Volume
9
Optimizing Two-sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning
2020
Information Systems Research
Issue
31
Volume
3
How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model
2020
Information Systems Research
Issue
30
Volume
4