Biography
Professor Mantena currently serves as the Faculty Director for the MBA programs at Simon. In this role, he oversees Simon's Full-time, Professional, and Executive MBA programs. He teaches various analytics and digital strategy courses in these programs. His research interests are in the economics of digital and information-rich products. Prior to his academic career, Mantena worked as a sales manager for a consumer goods multinational firm and founded an aquaculture company in India.
Courses
Data Analytics
Business Modeling
Introduction to Business Analytics
Managerial Data Analysis
Managerial Decision Analysis
Managing Digital Products & Platforms
Probability & Descriptive Analytics
Research Interests
His research explores how the increasing digitization of products and services alters competition, strategy and market structure. He studies issues of pricing, product design and strategy for digital products and services. In addition, he also has research interests in measuring decision performance, revenue management and information economics.
Teaching Interests
Quantitative Modeling, Business Analytics, Management of Information Technology and Digital Product Strategy
Publications
Impact of Product and Platform Level Sampling on the Sale of Online Video Courses
2023
SSRN
Market Share Contracts in B2B Procurement Settings with Heterogeneous User Preferences
2021
Production and Operations Management, 31(3), 2022, 1290-1308
Issue
3
Volume
31
Reflections on Teaching Online
2020
SSRN
Leadership Training In An MBA Program Using Peer-led Team Learning
2013
American Journal of Business Education (AJBE)
Issue
2
Volume
6
Co-opetition Between Differentiated Platforms in Two-Sided Markets
2012
Journal of Management Information Systems
Issue
2
Volume
29
Literature survey: Mathematical models in the analysis of durable goods with emphasis on information systems and operations management issues
2012
Decision Support Systems
Issue
2
Volume
53
Competition and Strategic Partnership between Intermediary Platforms in the Presence of Heterogeneous Technologies
2012
Institute of Electrical and Electronics Engineers (IEEE)
Literature Survey: Mathematical Models in the Analysis of Durable Goods with Applications to IS Research
2011
Institute of Electrical and Electronics Engineers (IEEE)
Platform-based information goods: The economics of exclusivity
2010
Decision Support Systems
Issue
1
Volume
50
CIST 2009: Conference on Information Systems and Technology
2009
Exclusive Licensing in the Video Gaming Industry
2007
CONVERGING DIGITAL TECHNOLOGIES: AN OPPORTUNITY OR A THREAT?
2002
AMCIS 2002 Proceedings
Market Expansion or Margin Erosion: The Double-Edged Sword of Digital Convergence
2002
ICIS 2002 Proceedings
On technology markets that tip: Increasing returns, competition, and discontinuous shifts in consumer valuation
1999