Quantitative Marketing and Economics Conference
Announcing the 20th anniversary of the QME conference October 7-8, 2022
Listen to marketing experts from across the world present their work in marketing, economics, and statistics.
Lunch (box lunches available) - Location: Schlegal Front Lawn Tent
Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Klaus Miller (HEC Paris), Navdeep S. Sahni (Stanford), Avner Strulov-Shlain (Chicago Booth)
TV Advertising and Online Sales: The Role of Intertemporal Substitution
Anja Lambrecht (London Business School), Catherine Tucker (MIT), Xu Zhang (London Business School)
Break (refreshments available)
Welfare Effects of Personalized Rankings
Robert Donnelly (Instacart), Ayush Kanodia (Stanford), Ilya Morozov (Northwestern)
Conference Dinner (Wittink Award Presentation and QME Update)
Breakfast - Location: Schlegel Front Lawn Tent
Influencers: The Power of Comments
Cristina Nistor (Chapman University), Matthew Selove (Chapman University)
Break (refreshments available)
Marketing & Experimentation for Social Change: Adapting to Drought in California
Kristina Brecko (Simon Business School), Wesley R. Hartmann (Stanford)
Lunch – Location: Schlegel Front Lawn Tent
Price Saliency and Fairness: Evidence from Regulatory Shaming
Itai Ater (Tel Aviv University), Or Avishay-Rizi (Tel Aviv University)
Walter W. Zhang (Chicago Booth), Sanjog Misra (Chicago Booth)