Skip to main content
Connect Nav
Request Info
Contact
Visit
Apply Now
Main navigation
Programs
Learn more about our
PROGRAMS
Check your Eligibility »
Compare Programs »
Undergraduate Business »
Full-Time MBA
Full-Time MBA Overview
Academics
Academics Overview
Curriculum
Experiential Learning
Simon's STEM MBA
MD/MBA Program
MA/MBA Program
Innovation & Entrepreneurial Mindset
Admissions
Admissions Overview
Class Profile
Partnerships
Rankings & Distinctions
Admissions FAQs
Careers & Outcomes
Careers & Outcomes Overview
Our Approach
Consulting
Finance
Marketing
MBA Events
Events & Webinars Overview
Signature Events
Virtual Events
Off-Campus Events
Student Experience
Student Experience Overview
Diversity & Inclusion
Hands-On Experience
Make an Impact
Leadership
Tuition & Financial Aid
Tuition & Financial Aid
Scholarships & Fellowships
International Student Resources
Financial Aid FAQs
Simon Games
Connect
Full-Time MS
Full-Time MS Overview
MS AI in Business
MS AI in Business
Academics
Curriculum
Class Profile
MS Accountancy
MS Accountancy
Academics Overview
Career Paths
Class Profile
Curriculum
MS Finance
MS Finance
Academics Overview
Career Paths
Class Profile
Curriculum
MS Marketing Analytics
MS Marketing Analytics
Academics Overview
Curriculum
Career Paths
Class Profile
MS Business Analytics
MS Business Analytics
Academics Overview
Curriculum
Career Paths
Class Profile
Admissions
Admissions Overview
Admissions FAQs
UR Undergraduate Students
Careers & Outcomes
Careers & Outcomes Overview
Our Approach
Top Career Destinations
Career Directors
MS Events
Events & Webinars Overview
Signature Events
Virtual Events
Off-Campus Events
Student Experience
Student Experience Overview
Diversity & Inclusion
Hands-On Experience
Make an Impact
Leadership
Tuition & Financial Aid
Tuition & Financial Aid Overview
Partner Scholarships
Scholarship Competition
International Student Resources
Financial Aid FAQs
Simon Games
Connect
Part-Time Programs
Executive MBA
Executive MBA
Admissions & Curriculum
Professional MBA
Professional MBA
Admissions & Curriculum
Online Analytics & AI
Online Analytics & AI
Admissions & Curriculum
MS Medical Management
MS Medical Mgmt
Admissions & Curriculum
PhD
PhD Program Overview
PhD Academics
PhD Academics
Accounting
Finance
Information Systems and Technology
Marketing
Operations Management
PhD Faculty
Faculty Overview
Accounting Faculty
Finance Faculty
Information Systems & Technology Faculty
Marketing Faculty
Operations Management Faculty
Admissions
Admissions Overview
Admissions FAQ
Student Experience
Students Overview
Diversity & Inclusion
Accounting Students
Finance Students
Information Systems & Technology Students
Marketing Students
Operations Management Students
Job Market Candidates
Accounting Job Market Candidates
Finance Job Market Candidate
IS Job Market Candidates
Marketing Job Market Candidates
OM Job Market Candidates
Tuition & Financial Aid
Connect
Why Simon
Why Simon
Strategic Plan
Mission, Vision & Principles
Diversity at Simon
Career Paths
About Rochester
Faculty & Research
Faculty Directory
Faculty Areas
Research Overview
Accounting
Economics and Management
Finance
Information Systems & Technology
Marketing
Operations Management
Conferences
Journals
Business & Policy Initiative
Inspiring Leadership
Teaching Awards
Faculty Resources
Faculty Handbook
Recruitment
Recruitment & Resources
Recruiting at Simon
The Simon Candidate
Hiring Simon Talent
MBA Class Profile
MS Class Profile
International Students
Meet Our Team
Alumni & Giving
Alumni
Project Sponsorship
Giving to Simon
Advisory Organizations
Resources
Refer a Student
Contact Us
News & Events
Simon Business Magazine
News & Highlights
Events
Dean's Letter
Blogs
Talent Connect Blog
Dean’s Corner
Admissions Blog
Podcasts
Search
Search
Apply Now
Menu
PhD Marketing
Liyu Zhao
Marketing (PhD)
Area of Study: Marketing
